All about Novel Grey

Novel Grey was founded in 2021 by designer couple Marjolein and Jan-Paul Deurloo and was born out of the desire to make an impact. Experimentations with recycling industrial concrete waste, saving up to 76% CO2 in the production process, eventually grew into a luxury interior wall decoration label. Now, Novel Grey is a material-driven design studio that produces handmade 3D wall tiles and bespoke wall decorations.

Sustainable concrete, making it special

After years of experimentation and trial and error, we found a way to reuse and upcycle old building concrete rubble and industrial metallurgical waste to reduce the negative impact of the main ingredient of concrete; Portland cement. By reducing or replacing Portland cement we can reduce its carbon footprint by up to 76%. All Novel Grey tiles are made to order and do not need big energy-absorbing ovens to cure our tiles.

Discover our collections

Take a look at the striking statement pieces and wall decorations

Chapter 1.

Marvel at the lush 3D wall tiles in surprising patterns. The iconic award-winning designs from Chapter 1. define the appearance of every room.
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Chapter 2.

Discover Chapter 2. by The Novel Grey: light, airy, and accessible. These 3D sculpted wall tiles bring a warm, subtle touch to any space, crafted from sustainable concrete for an exclusive feeling.
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Wallpieces

Wall pieces by Novel Grey are limited edition statement pieces for your interior. Every object is handmade, assembled and signed to fit your interior seamlessly. Discover and explore these unique pieces.
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Experience our designs firsthand

Get to know our designs by creating an account to download the files you need, or request samples

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